The hit BBC2 documentary Wonderstuff gave a starring role to Jeyes' Head of Innovation Max Gowland in a recent episode.

The programme, fronted by Sun columnist Jane Moore, aims to find out what's in many of the household products we take for granted.

In episode 4, Jane looks into what makes a great toilet cleaner. She toured Jeyes' R&D facility in Thetford, watching 'Toilet City' (or 'Flushing Meadows' as it's also known) at work. She tested new scents in the smelling station and had a look in the hot and humid test chamber before getting down to basics with Max, looking at the key ingredients of a great toilet cleaner. As Max said, 'bleach is a wonderful substance'.

The product featured was of course Parozone.

1 August 2011

Bernard Daymon, CEO of global household cleaning specialist Jeyes, has strengthened his senior management team with the recruitment of Trevor Stevens as the company's Chief Commercial Officer responsible for global sales (outside the USA).

Trevor, who describes himself as 'a classic sales guy' and has spent nearly 30 years in the industry, joins from Campbells in the USA where he was Vice President of Sales.

During almost a decade with Campbells, Trevor led sales operations in the UK, USA and Asia Pacific markets, with a strong background before that in FMCG with other leading global brands.

Trevor said: "Jeyes is a big brand that under Bernard Daymon's leadership is upping the pace of growth and change through innovation in all areas. I'm very excited to be joining at this time and look forward to making a difference."

Bernard Daymon, CEO, Jeyes Group said: "We're building a very strong team with recognised international credentials. I'm very pleased that we have managed to attract Trevor whose experience and expertise will be invaluable to Jeyes as we move forward faster."

Trevor is married with one daughter. 

4 July 2011

The latest innovation in toilet cleaning from Jeyes has hit supermarket shelves this summer with the introduction of cage-free flower rims to the Bloo range.

Launched in the UK in June, the new Bloo Sweet Tulip and Wild Poppy cage-free flower rims are part of Jeyes ongoing strategy to reinvigorate and invest in its core brands in pursuit of category growth.

Supported by a £2m marketing campaign due to run from September, the unique flower shaped rims have been designed based on consumer feedback. 

Speaking about the launch, Jayne Hazlewood, Group Brand Innovation Director at Jeyes explained: "Consumers demand products that not only work functionally but look good too. Releasing fresh foam and an intense burst of floral fragrance with every flush, our flower rims will give a just-cleaned look to any toilet, leaving consumers in no doubt that nothing is as fresh as Bloo."

Bloo cage-free flower rims clip to the side of the toilet bowl and last around four to five weeks. The recommended selling price is £1.49.